About Watcho

Dice Academy is an academic institute located in New Delhi, India. The Academy offers online and offline courses in Graphics, Motion Graphics, Web Design, Web development, and Web Animation. They have trained over 5000 students.

Increment in End Results

65%

Decreased Spam Entries

10X

Increase in No. of Leads

Challenges

Investing in advertising efforts but not achieving expected ROI
Getting high volume of leads but 80% being spam or irrelevant entries
Difficulty in targeting the right audience & poor graphics for FB campaigns

Approach

Elevated the quality score of Google ad campaigns & optimized bidding strategies
Researched new keywords & implemented a negative keyword strategy, leading to decreased no. of spam entries
Optimized demographics including age, location & interests, and designed engaging graphics resulting in a substantial increase in lead generation

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