About Watcho
Watcho, Dish TV’s premium OTT platform, offers endless entertainment with original web series, short films, and regional movies in Hindi, Tamil, Telugu, Kannada, and Malayalam. Stream Live TV, news, comedy, and more. Watcho Originals delivers exclusive, unique content for all entertainment lovers!
150%
Improved Marketing ROI
180%
Increased Plan Subscriptions
30%
Reduced Drop-off Rate
Challenges
- Missing e-commerce tracking to monitor the performance of Watcho’s subscription purchase journeys on all platforms (App, Web ).
- Inaccurate attribution tracking to identify the performance of various marketing campaigns.
- Resolving incorrect event configurations and dimensions that impacted data accuracy.
Approach
- Implement comprehensive e-commerce tracking to monitor critical user actions like plan purchases, content subscriptions, and engagement metrics.
- Deployed tools and tagging methods to capture marketing attribution data, aligning with Watcho's campaign strategy for accurate tracking and reporting.
- Identified and corrected incorrectly configured events and dimensions, ensuring clean and reliable data collection for analysis.
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