About Max Healthcare
India’s largest healthcare organizations operating 17 healthcare facilities (3500+ beds) across the NCR Delhi, Haryana, Punjab, Uttarakhand, and Maharashtra. Their vision is to provide the highest standards of clinical excellence and patient care.
75%
Boosted video Consultation
85%
Increased Conversion Rate
120%
Improved online appointments
Challenges
- They were not able to track marketing campaigns & user’s journey
- Difficulty in developing engaging content to drive users towards booking doctor consultations, aiming for a significant increase in conversion rates
- Unstructured reporting & tracking of major KPIs such as booking consultations, revenue, etc.
Approach
- Created separate landing pages for paid campaigns with clear CTAs to monitor user’s journey
- Conducted thorough research & produced captivating content resulting in increased no. of consultation leads
- Expert guidance in creating customized analytics reports to track essential KPIs effectively
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