About Lakmé Academy (Paid ads)

Lakmé Academy offers skill-oriented training in Cosmetology, Makeup, Hair, Skin, Nail Art, and Manicure & Pedicure that helps build skills for national and international fashion requirements.

40%

Reduced CPL

Improved Quality Leads

Increased CVR

Challenges

High Competition: Overcrowded industry with many established players
Targeting Niche Segments: Needed precise targeting
Cost-Effectiveness: Maintaining a competitive Cost Per Lead

Approach

Leveraged Google and Meta Ads, balancing intent-driven and interest-driven leads
Continuously A/B tested ad creatives and messaging for optimized CTR and CPL
Refined audience segments over time, focusing on high-converting demographics

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