About PVR Cinemas
India’s leading cinema exhibitor company with 1704 screens across 114 cities, renowned for its world-class multiplexes & immersive cinematic experiences.
2X
Reduced Drop-off Rate
25%
Improved affiliate partnership with accurate tagging.
150%
Increased Ticket Bookings
Challenges
- Tracking platform-level marketing campaigns & user funnel journey.
- Wanted to run affiliate campaign with multiple vendors on cost per sale model.
- Ticket booking checkout to thankyou page drop-off rate was too high
Approach
- Used GTM for the website, reducing dependency on developers & enabling efficient tagging setup.
- Made customized events for essential pages like Ticket booking, Food, Gift Card booking seats, payment summary Journey.
- Pioneered affiliate pixel methodology on Google Tag Manager achieved 100% attribution for affiliate orders to external vendors.
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