About GSK
GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together. They prioritize innovation in vaccines and specialty medicines to prevent and treat disease.
75%
Increased Campaign Reach
200%
Increment in Vaccination Sign-ups
150%
Saved & reinvested the equivalent of the platform fee by passing unnecessary impressions
Challenges
- Drive valuable traffic to the website
- Improve the vaccination sign-up forms and lower CPA
- Assign the right credit to each ad touchpoint while keeping customer data secure.
Approach
- Google Analytics 4 advanced features have been implemented.
- Accurately attributed conversions by connecting first-party website data to ad campaign data.
- Measured conversion lift using a geo-based experiment.
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