GTM is a complete tag management solution that allows you to easily deploy and manage all marketing (third party) tags without being dependant on developers. In layman’s term, Google tag manager acts as a container which can communicate with all tag manager servers, therefore you don’t need to make changes in website your code every time.
Below are some key pointers: –
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Benefits for Your Business
In old ways, tracking user behaviour of any marketing platform was so complicated, unsafe, time consuming, dependent and heavy on site. GTM is advanced way of making tag management very handy, quick and safe solution.
Whenever you publish any change in container, GTM automatically creates a new version. This really safeguards teams which codes are accidentally published on live. You can easily retrieve previous version any time.
GTM built-in debugging feature help you to test that all tags are working properly before publish them on live website.
Google Tag Manager provides different user access permission levels, such as; Read, Edit, Publish, Approve etc. It helps agency/management to give different type of authorization to multiple people basis their involvement in project.
This is the advanced feature of GTM which eliminates old complicated event tracking system. Set-up of auto event tracking system enables you to track clicks, form submission, conversions, time spend & much more.
Future changes and upgrades are much easier in GTM compared to traditional coding, since alteration can be done at interface level but not on every page code of website.