Increased in Visitor Engagement and Conversion

Business Background:

Expense on Demand is a slick and secure expense management software that not only saves your time and money but also makes sure that your expenses are logged and reimbursed correctly. Expense on Demand is available for desktop, android and iOS.

Brand Objective:

  • EOD wanted to track marketing campaigns user journey.
  • Product is market need centric, they just wanted people to get engage.  
  • Brand was ready to increase digital media spend; if they get better conversion rate.  

  

Task & Challenges:

  • EOD wanted to track marketing campaigns user journey.
  • Product is market need centric, they just wanted people to get engage.  
  • Brand was ready to increase digital media spend; if they get better conversion rate.  

 

THE APPROACH:

  • Analysis of user engagement with all major landing pages.
  • Evaluate drop offs by integrating data between Google analytics & AdWords.
  • To improvise user journey, we have created separate landing pages for paid campaigns with clear CTA and easy to fill form.

 

Outcome:

  • Successfully Improved 4X Lead conversions with-in one quarter.
  • Conversions Before Optimization – 0.65%
  • Conversions After optimization – 2.91%